Accept HSA/FSA at Checkout. Get New Customers.
Drive higher AOV and conversion lift at checkout. Acquire new customers through the largest HSA/FSA consumer marketplace. Go live in under 7 days.
Trusted by 3,000+ health brands
The impact merchants see with Truemed
Average AOV increase with HSA/FSA checkout
Average checkout conversion lift
HSA/FSA revenue sourced by the Truemed marketplace, on average
Brands partnered with Truemed to unlock HSA/FSA at checkout
Seamless Integration. Live in under a week.
Shopify Integration
Install from the Shopify App Store in 15 minutes. No code, no dev work, and no changes to your checkout. Accept HSA/FSA for one-time purchases and subscriptions
Custom APIs
Add HSA/FSA payments to any custom checkout without a rebuild. Launch quickly and keep iterating as your checkout architecture evolves
WooCommerce
Go live with HSA/FSA checkout on WooCommerce in 7 days. Your existing checkout stays the same. One-time purchases supported.
In Store Retail
Enable HSA/FSA payments in store. Compliant workflows built for the pace and complexity of physical retail.
We don't just process payments. We send you customers.
Our marketplace drives qualified, high-intent shoppers directly to your brand. No extra cost, no extra effort.
Average Monthly Marketplace Traffic
HSA/FSA revenue sourced by the Truemed marketplace, on average
The platform built to scale with you.
Enterprise-grade HSA/FSA infrastructure with the tools, compliance, and support you need to grow.
Real-time performance insights
Track HSA/FSA revenue, conversion, and AOV from your merchant dashboard. Product-level visibility so you know exactly what's working.
Enable pre-approved and dual-purpose products at checkout
Support for both pre-approved and dual-purpose products through a single integration. Truemed handles the LMN workflow when clinical review is required.
Checkout that converts
A seamless customer experience whether your customer pays with HSA/FSA card or submits for reimbursement. No friction, no redirects, no confusion at the point of sale.
Live in under 7 days
From signup to accepting HSA/FSA payments. Truemed handles compliance, eligibility, and clinical review, while you focus on growing your brand.
Step 1
Integrate
Install the app on Shopify or connect via API. We configure HSA/FSA eligibility on your products.
Step 2
Qualify
Customers see potential eligibility on your product pages. If needed, they complete a health survey for review by an independent licensed practitioner.
Step 3
Get Paid
Customers pay with HSA/FSA at checkout. You receive payment as usual. Truemed handles all compliance.
Built for leading health brands
If your product improves health outcomes, it likely qualifies.
See how brands grow with Truemed
Built on healthcare compliance and security
Letter of Medical Necessity
Licensed healthcare providers review each purchase and issue LMNs when appropriate, ensuring compliance with IRS regulations.
Independent Licensed Healthcare Providers
Customers see potential eligibility on your product pages. If needed, they complete a health survey for review by an independent licensed practitioner.
SOC 2 Type II Certified
Your data and your customers' data are protected with industry-leading security standards and regular third-party audits.
Everything you need to know
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Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs), and Health Reimbursement Arrangements (HRAs) are all pre-tax accounts used to pay for medical expenses, but they differ in several ways.
HSAs require enrollment in a high-deductible health plan and allow contributions from both individuals and employers, with unused funds rolling over each year. FSAs are offered by employers, funded by employee contributions, and may have limited rollover options or a grace period for using funds. HRAsare also employer-sponsored but solely funded by employers, with rollover rules varying by the employer's plan.
HSAs are portable and stay with you if you change jobs, while FSAs and HRAs are not portable.
IRS Publication 502 describes the expenses that may be paid for with pre-tax HSA/FSA accounts, including "payments for the diagnosis, cure, mitigation, treatment, or prevention of disease, and for treatments affecting any part or function of the body." Some purchases like prescriptions and physicians visits are automatically qualified, while others require a Letter of Medical Necessity (LMN) issued by a licensed healthcare provider.
Truemed makes it easy for customers to find out if they qualify for HSA/FSA spending during checkout. After taking a short health survey, the customer's answers are reviewed by a third party licensed medical providers and begin writing a Letter of Medical Necessity if the products/services may help cure, mitigate, treat, or prevent relevant diseases. Customers may checkout immediately using their HSA funds and will receive their LMN in 1-2 business days.
If customers do not have their HSA/FSA payment method handy, Truemed can also process their payment via credit or debit card and provide simple instructions on how to reimburse themselves from their HSA/FSA later.
By spending from an HSA or FSA, money that would be paid in taxes can be used for qualified health & wellness purchases.
* Based on 2022 average US net tax rate of 25%
If you offer products or services in the health and wellness sector, your business might be eligible. As stated in IRS publication 502, HSA/FSA money can cover expenses for the diagnosis, cure, mitigation, treatment, or prevention of disease, and for treatments affecting any part or function of the body. Sign up to partner with Truemed and find out.
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