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Momentous Achieves 36% Higher Order Value and 67% Conversion Rate Increase with Truemed

Author:

Ben Parens

Publish Date:

February 19, 2025

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Key Performance Metrics

Momentous, a premium sports nutrition and supplement company specializing in high-performance products, achieved an average order value increase of 36% and a conversion rate improvement of 67% after implementing Truemed's HSA/FSA payment solution.

“Partnering with Truemed on HSA/FSA integration has reshaped how we serve our customer. Providing pre-tax purchasing has directly boosted our performance while underscoring our core mission to make high-quality nutrition accessible to more people.” -Crystal Haggard, Director, eCommerce at Momentous

Implementing Truemed

Integration

Momentous integrated Truemed's payment solution, and provided Truemed callouts to provide education throughout the customer journey including:

  • A dedicated HSA/FSA landing page & help center with educational content
  • Truemed PDP widget highlighting HSA/FSA benefits

These implementation efforts, particularly the educational content hub, had an immediate impact on customer engagement and conversion rates.

Strategic Marketing

Momentous executed targeted email campaigns aligned with key HSA/FSA milestones:

  • Year-end FSA deadline reminders
  • New year HSA replenishment notifications

Results

For Momentous:

  • Increased average order value from $89.10 to $121.23 (36% improvement)
  • Improved conversion rate from 4.4% to 7.35% (67% growth)
  • Created a new, incremental revenue stream through HSA/FSA payments
  • Enhanced customer acquisition through HSA/FSA eligibility

For Momentous Customers:

  • Access to premium supplements through pre-tax HSA/FSA funds
  • Clear eligibility information throughout the buying journey
  • Greater purchasing power through tax-advantaged payments

Conclusion

Through strategic implementation of Truemed's HSA/FSA payment solution, Momentous dramatically improved some key performance metrics. By focusing on customer education and timely marketing campaigns, they successfully established HSA/FSA payments as a significant revenue channel while delivering substantially higher order value and conversion rates. The 67% increase in conversion rate particularly demonstrates the strong market demand for HSA/FSA payment options in the premium supplement category.