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Truemed Case Study: Boroux Drives 61% Higher Order Values and Increase in Conversion Rate

Author:

Ben Parens

Publish Date:

February 05, 2025

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Boroux, a premium water filtration company specializing in innovative health-focused water systems, saw remarkable growth within 5 months of implementing Truemed's HSA/FSA payment solution. Their average order value increased 61% from $179.95 to $290.01, while conversion rates improved from 3.43% to 3.81%, with Truemed accounting for 5.65% of total company sales.

"Partnering with Truemed has helped position us as a revolutionary health and wellness brand. Working alongside them to be on the forefront of changing health in America for the better has been an honor. Their team is genuine and helpful, their system is user-friendly and effective, and their values align with ours. We LOVE working with Truemed!" - McCall Knecht, Boroux

Implementing Truemed

Integration

Boroux integrated Truemed's payment solution and promoted the HSA/FSA payment method throughout their customer journey, including:

  • Prominent HSA/FSA payment option messaging in the header
  • Dedicated HSA/FSA landing page with educational content
  • Educational PDP widget highlighting HSA/FSA benefits and purchase process

These implementation efforts, particularly the HSA/FSA specific landing page, had an immediate impact on customer engagement and conversion rates.

Strategic Marketing

Boroux effectively communicated the HSA/FSA payment option through:

  • Clear eligibility messaging throughout the site
  • Seasonal email campaigns
  • Educational content about HSA/FSA benefits
  • Strategic placement of Truemed widgets at key decision points

Results

For Boroux:

  • Generated 5.65% of total company sales through Truemed
  • Increased average order value from $179.95 to $290.01 (61% improvement)
  • Improved conversion rate from 3.43% to 3.81%
  • Created a new, incremental revenue stream through HSA/FSA payments

For Boroux Customers:

  • Access to premium water filtration systems through pre-tax HSA/FSA funds
  • Clear eligibility information throughout the buying journey

Conclusion

Through strategic implementation of Truemed's HSA/FSA payment solution, Boroux significantly improved their key performance metrics in just 5 months. By focusing on customer education throughout the consumer journey, they successfully established HSA/FSA payments as a significant revenue driver while delivering higher order values and improved conversion rates.