Justin Mares

Advocate for Preventive Healthcare, Author, and Serial Entrepreneur

Justin Mares is a wellness entrepreneur and health advocate dedicated to transforming healthcare by emphasizing prevention over treatment. He has founded and scaled health-focused companies, including Kettle & Fire and Perfect Keto, which have collectively achieved over $100 million in annual revenue.

At Truemed, Justin's mission is to make preventive healthcare more accessible by enabling individuals to use HSA/FSA funds for health-promoting products and services. He collaborates with leading brands like Peloton and CorePower Yoga to facilitate the use of pre-tax dollars for fitness programs, supplements, and recovery tools, thereby empowering consumers to invest in their long-term well-being.

Drawing from his experience in the health and wellness industry, Justin has a unique perspective on the importance of addressing root causes of chronic diseases. His insights align with Truemed's mission to make proactive health accessible, offering tools that help individuals save on healthcare costs while investing in preventive care.

Justin's advocacy work and media appearances continue to inspire individuals to rethink healthcare and prioritize preventive measures for long-term well-being.