HED Cycling Products, Inc.
HED pioneered deep-section carbon wheels in the U.S., with the Jet series becoming a go-to choice for time trials, Ironman triathlons, and high-speed track events. We were also early innovators in: Aerodynamic rim shaping Wind tunnel testing with mounted tires: now an industry standard Wide rim widths for lowered rolling resistance Today, much of what defines modern aerodynamic wheel design can be traced back to HED’s innovations.

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