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Three runners' legs and sneakers in stride on a red track.
KURU Footwear logo

KURU Footwear

KURU exists to help you live a life you love. Thanks to our team of passionate people and a powerful underlying mission, we’ve grown from launching our heel-hugging KURUSOLE tech in 2008 to an expanding lineup of feel-it-to-believe-it footwear.   The world’s first dynamic heel-hugging technology, KURUSOLE’s responsive design flexes with each step to hug and protect your heels.   The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy for all of life’s moments.

How to Use HSA/FSA Funds on KURU Footwear Products

Checkout

Find the Truemed logo during checkout. Exit the "Shop Pay" pop-up if prompted.

Take a private health survey

A licensed provider will review your answers to determine eligibility.

Make your purchase

Pay with your HSA/FSA card or a credit card. If you use a regular credit card, follow the guide included with your LMN to submit your purchase for reimbursement.

Two people sit on concrete stairs, one in beige sneakers and the other in black clogs with white ruffled socks.

Do KURU Footwear Products Qualify?

KURU Footwear has been shown to positively impact the following categories

Bones & Joints

Brain & Nervous System

Heart

Metabolic Health

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Your health, your savings

All products on Truemed are HSA/FSA eligible for qualified customers — so you can invest in what matters without the out-of-pocket cost.

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