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Our mission is to make true medicine affordable

95% of all medical costs occur after we are sick. This is so normalized, most don’t realize how unnecessary it is. True medicine is the antidote. We need products and services that keep us healthy, not prescriptions that “treat” our sickness.

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Chronic disease prevention doesn’t come from a prescription pad, a doctor’s office, or a surgeon’s scalpel. We need to incentivize true medicine that prevents and reverses the chronic conditions that plague the US today.


Together, we can be healthy

To fix healthcare, we need to spend less money on pharmaceuticals and procedures, and more money on food, supplements, and lifestyle interventions that heal and keep people healthy.


150 minutes of exercise each week is more effective than SSRIs in lowering depression.


Lack of sleep is now labeled as a carcinogen.


Vitamin D supplementation has been shown to lower the risk of cancer, heart disease, and autoimmune issues.

Cold Plunges and Sauna

4 to 7 sauna visits per week are associated with a 40 percent reduction in risk in all-cause mortality.


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largest killers of Americans are directly tied to food and other lifestyle factors as the root cause

Right now, our medical and food systems subsidize unhealthy food and sick-care. We’ll be healthier if we can incentivize better diet and lifestyle before people are sick.

To address the chronic conditions that more than 90% of Americans face or are at risk for, we need to start viewing food, exercise, sleep, and other healthy practices as forms of medicine. This approach is essential because conventional drugs and medical treatments often fail to provide a cure for these conditions.

There are thousands of peer-reviewed studies that show exercise and healthy food helps reverse and prevent virtually every chronic condition - ranging from diabetes to infertility, from depression to obesity. Often, the food and dietary interventions are better than leading pharmaceuticals or medical procedures.

Doctors can prescribe food and exercise to prevent disease, and we believe more should. That’s why we started Truemed.


We have firsthand experience

We know firsthand how broken the incentives are in our current food and healthcare systems. Together, we’re working to fix the broken incentives in our environment that create sickness instead of health.

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Justin Mares

Founder of leading health brands Kettle & Fire, Perfect Keto, and Surely. He is on a mission to make health accessible and sustainable, and create a food system that heals rather than harms.

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Calley Means

Since losing his mom to pancreatic cancer in 2022, he has been obsessed with understanding the root cause of our metabolic disease crisis.

Listen to the interview at

Impact Theory

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Join Our Team

We are looking for incredible people to fill the following roles

Staff Software Engineer

Does our mission resonate and you want to join the team, but we haven’t yet posted a role that’s a fit? Send an email to

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