Ancient Nutrition Sees 54% Higher AOV and 150% Order Growth with Truemed

Like many DTC supplement brands, Ancient Nutrition was looking for ways to grow revenue without deepening its reliance on promotions. The team needed a channel that could drive conversion and higher cart values without training customers to wait for the next sale. When they integrated Truemed's HSA/FSA payment solution in November 2025, the results were immediate. Qualified buyers began converting at a 54% higher AOV than the sitewide average, and more than half were purchasing from Ancient Nutrition for the first time.

We're really trying to break our promo cycle, and Truemed gives us a lever that isn't a discount code. It's a real benefit that drives higher-value purchases from qualified customers we weren't reaching before.

~ Morgan Letteri

Sr. Manager DTC, Ancient Nutrition

Ancient Nutrition started with simple integration, enabling Truemed's HSA/FSA product display page widget. The team was keen to see performance data before investing in additional website optimization tactics, like a dedicated landing page or product collection pages.

The impact was immediate. Truemed's Marketplace drove roughly one in five HSA/FSA orders, bringing in qualified buyers who were already looking to spend their pre-tax health dollars to improve their health outcomes. Average monthly Truemed order volume grew by 150% in five months. Following a successful launch, the team is actively developing a dedicated HSA/FSA landing page and improved cart and checkout messaging to accelerate the impact Truemed is driving.

Five months in, the data spoke for itself.

For a brand looking to move beyond the promo cycle, Truemed has become a high-value growth acquisition channel, consistently delivering qualified buyers who spend more.