
Background
Apothékary, a pioneer in plant-based health and wellness, offers organic formulas targeting stress, sleep, and digestive health. Inspired by founder Shizu’s Japanese heritage, Apothékary’s products combine Eastern and Western approaches to provide clean, natural alternatives to common over-the-counter solutions. To make these wellness products more accessible, Apothékary sought a payment solution that aligned with health-conscious consumers’ investment in preventive care.
The Approach
In early 2024, Apothékary implemented Truemed’s HSA/FSA payment solution to enable customers to purchase wellness products using health savings funds. Truemed’s seamless integration made it easy for Apothékary to offer this option, supporting consumers’ commitment to long-term health by bridging wellness and financial convenience.
The Results
Since implementing Truemed’s HSA/FSA option, Apothékary has seen a dramatic rise in direct sales. In Q1 2024 alone, sales increased by 122%, showing strong consumer interest in accessible wellness investments.
Thanks to Truemed, we’re able to help more people access natural remedies for long-term health, making the benefits of plant medicine financially accessible.
Apothékary’s partnership with Truemed expanded access to holistic health products, achieving significant growth and connecting more customers to natural remedies through health-focused payment options.
Interested in expanding wellness access with HSA/FSA payments? Visit truemed.com to learn more.
Ready to unlock HSA/FSA for your brand?
Join 3,000+ merchants already growing with Truemed.
Turn on HSA/FSA at Checkout
Join leading brands using Truemed to enable pre-tax health spending for qualified customers, increase AOV, and drive profitable growth.
Talk to SalesMore Case Studies
Katalyst Drives 5% of Sales Through Truemed Integration
Plunge Increases AOV by Accepting HSA/FSA Payments
CastleFlexx Increases Sales Through HSA/FSA Payments









