Background
Katalyst, a leader in electro muscle stimulation (EMS) technology, developed a system for efficient, full-body workouts that engage major muscle groups without weights or joint impact. Seeking to increase affordability for customers, Katalyst explored payment options beyond Affirm financing to make their EMS solution more accessible.
The Approach
In January 2024, Katalyst implemented Truemed’s HSA/FSA payment solution via Truemed’s Shopify app, enabling a quick, no-fuss setup that fit smoothly into Katalyst’s existing infrastructure. This allowed customers to use HSA/FSA funds for their fitness goals, making high-tech workouts more accessible.
Results
Within six months, HSA/FSA purchases through Truemed accounted for 5% of Katalyst’s overall sales, matching the success of Affirm. With growing consumer awareness, Katalyst anticipates Truemed-driven revenue to exceed Affirm by year-end.
Truemed made it easy for us to accept HSA/FSA payments, helping more people access our EMS technology for their health and fitness goals.
By integrating Truemed’s HSA/FSA solution, Katalyst successfully increased accessibility for their EMS system, allowing customers to prioritize health with flexible payment options.
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