CastleFlexx Increases Sales Through HSA/FSA Payments

Background

CastleFlexx, a leading innovator in mobility tools designed to address the ROOT cause of common chronic pain issues —from back pain, plantar fasciitis, and knee issues to tight hamstrings and hip rehab—. The award winning health brand experienced substantial growth after integrating Truemed’s HSA/FSA payment solution. Within a year of implementation, HSA/FSA transactions accounted for 6% of CastleFlexx’s total company sales, contributing to a new and incremental revenue stream.

Implementing Truemed

Integration

CastleFlexx integrated Truemed’s payment solution across its eCommerce platform, ensuring customers understood how to utilize HSA/FSA funds for their purchases. Key implementation efforts included:

• Deployment of the Truemed PDP widget across all eligible product pages
• Clear and consistent messaging about HSA/FSA payment option throughout the site

These initiatives ensured a seamless purchasing experience for customers looking to use pre-tax funds for mobility and recovery solutions.

Strategic Marketing

CastleFlexx leveraged multiple marketing strategies to promote HSA/FSA payment eligibility, including:

• Incorporating HSA/FSA messaging in every marketing email
• Educating customers on the benefits of HSA/FSA payments through targeted content

These efforts helped CastleFlexx maximize customer engagement and drive conversion through HSA/FSA payments.

Results

For CastleFlexx:

• HSA/FSA transactions accounted for 6% of total company sales in 2024
• Created a new, incremental revenue stream through HSA/FSA payments

For CastleFlexx Customers:

• Increased access to mobility and recovery solutions using pre-tax HSA/FSA funds
• Clear eligibility and purchasing guidance throughout the shopping experience

Conclusion

By strategically integrating Truemed’s HSA/FSA payment solution, CastleFlexx successfully unlocked a new revenue stream and increased accessibility for its customers. Through continuous marketing efforts and customer education, CastleFlexx prioritized HSA/FSA payments as a key value proposition, leading to measurable business growth and improved customer satisfaction.