88%
Year-over-Year Revenue Growth
38%
Higher AOV on Truemed Orders
20%
Of HSA/FSA Sales Driven by Truemed Marketplace
Background
Chris Washburn started Ari Bikes about 20 years ago with one goal: make high-performance bikes accessible to more people. By selling direct to consumer, Ari cut out the middleman and began custom-fitting every bike to the rider, using measurements like shoulder width, arm length, inseam and torso.
That value has always been central to the brand.
The coolest thing about being able to use HSA/FSA to purchase a bike is that it's another savings a person gets. How much cheaper is preventative health before? How much is an extra two to three years of your life worth to you?
~ Chris Washburn
Founder, Ari Bikes
The Approach
With Truemed, Ari Bikes may be HSA/FSA eligible, so qualified customers can stack another ~30% in savings, depending on their tax bracket, on top of Ari's direct pricing.
Chris sees every bike as a tool for preventative health, not just recreation. Custom fitting plays a big role: a bike that fits well makes riders want to get back on it again and again. And with light, medium and full assist modes, Ari's e-bikes help riders of all ages stay active.
The Results
By pairing direct-to-consumer pricing with HSA/FSA eligibility, Ari Bikes gives customers two layers of savings on a custom-fit bike.
- 88% — Year-over-Year Revenue Growth
- 38% — Higher AOV on Truemed Orders
- 20% — Of HSA/FSA Sales Driven by Truemed Marketplace
For Chris, it comes down to prevention: A bike that keeps you moving now is an investment in the years ahead.
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About Ari Bikes
Ari Bikes makes high-performance bikes and e-bikes, custom-fit to each rider and sold direct to consumer. Founded about 20 years ago, the Utah-based brand builds bikes designed to get people outside, moving and feeling healthier, while helping them enjoy the present moment.
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