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Case Study

Ari Bikes Adds HSA/FSA Savings to Its Custom-Fit Bikes

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~30%

Extra savings with HSA/FSA

Background

Chris Washburn started Ari Bikes about 20 years ago with one goal: make high-performance bikes accessible to more people. By selling direct to consumer, Ari cut out the middleman and began custom-fitting every bike to the rider, using measurements like shoulder width, arm length, inseam and torso.

That value has always been central to the brand. An Ari bike can cost 30–40% less than a comparable bike at a dealership, without cutting corners on components.

The coolest thing about being able to use an HSA/FSA to purchase a bike is it's another savings a person gets. How much cheaper is preventative health before? How much is an extra two to three years of your life worth to you?

~ Chris Washburn

Founder, Ari Bikes

The Approach

With Truemed, Ari Bikes are HSA/FSA eligible, so qualified customers can stack another 20–30% in savings, depending on their tax bracket, on top of Ari's direct pricing.

Chris sees every bike as a tool for preventative health, not just recreation. Custom fitting plays a big role: a bike that fits well makes riders want to get back on it again and again. And with light, medium and full assist modes, Ari's e-bikes help riders of all ages stay active. [Add setup details from CS.]

The Results

By pairing direct-to-consumer pricing with HSA/FSA eligibility, Ari Bikes gives customers two layers of savings on a custom-fit bike.

  • 30–40% less than comparable dealership bikes
  • 20–30% extra savings when paying with HSA/FSA
  • About 20 years building direct-to-consumer bikes

For Chris, it comes down to prevention: a bike that keeps you moving now is an investment in the years ahead.

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About Ari Bikes

Ari Bikes makes high-performance bikes and e-bikes, custom-fit to each rider and sold direct to consumer. Founded about 20 years ago, the Utah-based brand builds bikes designed to get people outside and help them enjoy the present moment.

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