Freak Athlete Drives 14% of Sales Through HSA/FSA Payment Option

Background

Freak Athlete, a premium fitness equipment manufacturer specializing in high-ticket items ($1,000+), saw Truemed account for ~14% of sales within just 2 months, outperforming well-established BNPL options.

"Since implementing Truemed, we have seen a significant increase in conversions. Customers are eager to spend their HSA/FSA funds, and for a brand with largely high ticket ($1k+) products, this has often been the tipping point. If you are in the health and wellness space, offering HSA/FSA payment methods is a no brainer, and Truemed is the best in the space." - Benji Stark-Elster - Freak Athlete Founder & CEO

Implementing Truemed

Integration

Freak Athlete integrated Truemed’s Shopify payment option throughout their checkout flow, this included:

• Prominent promotion of the HSA/FSA payment option via a banner featured at the top of the home screen
• A dedicated HSA/FSA landing page educating customers on how to checkout with Truemed
• A homepage HSA/FSA eligibility call out
• An educational widget placed at the bottom of the PDP

These efforts, specifically the discoverability of the landing page, had an immediate impact. According to Freak Athlete’s CEO, “We saw a noticeable increase in conversions right after launching and surfacing the HSA/FSA landing page and FAQs.”

Effective and Timely Marketing Campaigns

Freak Athlete capitalized on Q4 urgency, reminding customers to use their FSA funds before the year-end deadline with messaging like “Don’t miss out—use it or lose it.” This targeted campaign helped convert hesitant buyers into action.

Results

For Freak Athlete:

• 14% of sales processed through Truemed within just 2 months of implementation
  • 8.5% of sales through BNPL and ShopPay for comparison
• Created a new, incremental revenue stream through Truemed

For Freak Athlete Customers:

• Access to premium fitness equipment through pre-tax HSA/FSA funds
• Flexible payment options for a high-ticket item

Conclusion

Through their rapid adoption of Truemed, Freak Athlete generated 14% of total sales through HSA/FSA payments in just two months, surpassing BNPL options. By educating customers throughout the purchase flow and executing timely campaigns, they unlocked a new audience and boosted conversions for their high-ticket products