Nordica Sauna Increases Sales by 9% with Truemed

Nordica Sauna + Truemed: Expanding Access to Premium Sauna Solutions

Nordica Sauna, a leading provider of premium sauna solutions, partnered with Truemed to make their high-quality saunas accessible through HSA/FSA spending. This strategic partnership has significantly expanded their market reach and made premium sauna ownership more attainable for health-conscious consumers.

"Partnering with Truemed has been a game-changer for Nordica Sauna. We've been able to connect with a new audience of customers who align perfectly with our mission of promoting health and wellness through sauna experiences. Truemed now represents an impressive 9.37% of our total sales and 12% of our orders. Many of these orders simply wouldn't have been possible without the ability for customers to use their HSA/FSA funds, which has made high-quality sauna ownership more accessible. This partnership not only helps us grow our business but also ensures that we're reaching customers who value health-focused investments. We're excited to continue growing with Truemed and expanding access to Saunas." - Nordica Sauna CEO

Implementation Strategy

Nordica Sauna successfully integrated Truemed's payment solution through a comprehensive approach:

1. Seamless Website Integration

• Implemented the Truemed eligibility widget prominently on product pages
• Created clear HSA/FSA eligibility indicators throughout the shopping experience
• Streamlined checkout process with intuitive HSA/FSA payment options

2. Customer Education Initiative

Nordica Sauna developed a robust educational program to support customer understanding:

• Detailed guides on HSA/FSA eligibility for sauna products
• Resource center explaining the health benefits of saunas
• Clear documentation on using pre-tax dollars for wellness investments

3. Strategic Marketing Approach

The partnership launch was supported by targeted marketing efforts:

• Highly successful dedicated email campaigns highlighting HSA/FSA eligibility
  • Three dedicated emails in December achieved exceptional engagement:
    • 42-48% open rates
    • 3% click-through rates
    • Performance metrics rivaled Black Friday and Cyber Monday campaigns
    • Demonstrated strong customer interest in HSA/FSA payment options
  • Focused messaging on end-of-year HSA/FSA fund utilization
• Social media content highlighting HSA/FSA payment options
• Wellness-focused content marketing emphasizing the investment value

Impressive Results

Over the last 12 months, the partnership has delivered significant business impact:

• 9.37% of total sales through Truemed
• 12% of total orders processed via HSA/FSA payments
• Expanded customer base in the health-conscious market segment
• Increased accessibility to premium sauna solutions

Value Creation

The partnership has generated multiple benefits:

For Customers:

• Access to premium saunas using pre-tax dollars
• More affordable wellness investments
• Simplified purchasing process
• Enhanced value proposition for health-conscious consumers

For Nordica Sauna:

• Expanded market reach
• New revenue stream
• Strengthened position in the wellness market
• Increased customer satisfaction