Equip Foods Lifts Average Order Value 30% with Truemed

Equip Foods was looking for ways to improve conversion through their checkout process before integrating Truemed in late 2023. Partnering with Truemed allowed Equip Foods to give qualified customers an HSA/FSA payment option at checkout for both one-time and subscription orders.

When other founders ask me why Truemed, the first thing I point to is the numbers. Conversion rate is materially higher, average order value is materially higher, and the cost to us is very minimal. It's a no-brainer for both us and the customer.

~ Kieran Mathew

CEO, Equip Foods

Launching was seamless and took under three hours. Truemed's Customer Success team walked Equip team through how paying with HSA/FSA worked, why it led to stronger checkout conversion and how Truemed handled all of the required compliance workflows.

Equip focused on educating their prospective customers on why paying with HSA/FSA would allow for ~30% savings on average. The team added a Truemed widget to product detail pages so qualified buyers could check HSA/FSA eligibility before checkout, published a dedicated support article walking customers through how to pay with HSA/FSA, and listed the brand on Truemed's Marketplace.

For Equip Foods, Truemed delivered higher conversion and a 30% lift in AOV. The Marketplace functioned as a key growth lever, driving 16% of HSA/FSA sales.

• 30% higher AOV on Truemed orders
• 16% of HSA/FSA sales driven by Truemed Marketplace
• <3 hours total team time to integrate and launch

For founders evaluating HSA/FSA as a payment option, it's a no-brainer. Conversion rate up, AOV up, and growth delivered by net-new qualified customers from Truemed.