KAATSU Reaches Brand-New Customers with Truemed

KAATSU is based on an invention by Dr. Sato in Tokyo. The bands go around the upper arms or legs and gently inflate and deflate every 30 seconds, so people can get the benefits of exercise without doing anything strenuous.

When Steven Munatones began introducing KAATSU in the U.S. in 2001, many physicians assumed the bands were blood pressure cuffs. Over time, word of mouth took over, especially among women over 50 who told their friends and family. Today, KAATSU is used in 70 countries by everyone from Olympic athletes to a 104-year-old customer.

It's brought a brand new group of individuals to us. When that customer is happy, they tell their friends and family. It's this force multiplier. We plant one seed and then it grows and it spreads.

~ Steven Munatones

Co-founder, KAATSU

Steven hadn't heard of HSA/FSA payments until he learned about Truemed. As soon as he did, he saw it as an approach to health KAATSU needed to be part of.

With Truemed, customers may use their own HSA/FSA funds on KAATSU without waiting for an insurance company to approve it. They can also explore the information on Truemed's platform and choose what's right for their bodies.

Truemed brought KAATSU a brand-new group of customers who take their health seriously, from people who want to stay healthy as they age to people recovering from unexpected health events. Once those customers try KAATSU, they share it with friends and family, turning each new customer into more.

• 70 countries where KAATSU is used today
• 104 years old: KAATSU's oldest customer
• 25+ years of bringing KAATSU to the U.S.

For KAATSU, Truemed is a way to reach people who are advocating for their own health.