Background
MaxPro Fitness, a leader in smart, portable gym equipment, aimed to elevate their Average Order Value (AOV) and improve accessibility by offering payment methods aligned with customer health investment priorities.
The Approach
MaxPro partnered with Truemed in January 2024 to offer HSA/FSA payments through Truemed’s Shopify app, streamlining the process without complex development. This approach aligned MaxPro’s products with customers’ health savings funds, encouraging smart health investments.
- Strategic Integration: Enabled HSA/FSA payments on Shopify to capture demand for health-related spending.
- Key Steps:
- Installed the Truemed app for seamless HSA/FSA purchases.
- Trained support teams to assist customers with this option.
- Promoted the new payment method via ads, emails, and cross-channel marketing.
The Results
Within six months, Truemed’s HSA/FSA payment solution delivered impressive results for MaxPro:
- 14% increase in Average Order Value.
- 16% of sales made through HSA/FSA transactions.
Partnering with Truemed has enhanced our Average Order Value and helped customers invest in their health. Truemed made integration seamless and effective.
Through Truemed’s HSA/FSA solution, MaxPro made fitness investments more accessible and drove substantial sales growth.
Interested in accepting HSA/FSA payments? Visit truemed.com to get started.
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