Amazfit Sees 32% AOV Lift with HSA/FSA Payment Integration

Amazfit, a leading global smart wearable brand owned by Zepp (NYSE: ZEPP), a health technology company, partnered with Truemed to make their innovative smart wearables products more accessible to customers interested in tracking their health and fitness by using HSA/FSA funds for purchasing. Within months of implementation, Amazfit saw a 32% increase in average order value (AOV), and Truemed transactions accounted for 14% of online direct revenue. Paid media campaigns highlighting HSA/FSA eligibility also outperformed other campaigns, delivering a 30% higher Return on Ad Spend (ROAS) on Meta.

Integrating Truemed was seamless and provided an easy, convenient way for customers to purchase Amazfit smartwatches using HSA/FSA funds. The impact was immediate, with higher engagement and a 32% increase in AOV. Truemed delivered value to both our business and our customers.

~ Creighton Yost

Head of Ecommerce North America, Amazfit | Zepp Health

Amazfit seamlessly integrated Truemed’s payment solution and strategically promoted the HSA/FSA payment method throughout the customer journey, including:

• Clear HSA/FSA payment option messaging throughout the site, including a homepage announcement block.
• A dedicated HSA/FSA landing page with educational content
• Educational product detail page (PDP) widgets highlighting HSA/FSA benefits
• Adding a banner to the Amazfit site to raise customer awareness about the HSA/FSA payment method

These strategic placements and messaging helped drive immediate engagement and sales growth.

Amazfit leveraged multiple marketing channels to promote HSA/FSA payments, including:

• Paid media campaigns through Google and Meta emphasizing HSA/FSA eligibility.
• A dedicated email campaign educating customers on HSA/FSA benefits

For Amazfit:

• Generated 14% of online direct to consumer revenue through Truemed
• Increased average order 32% improvement
• Achieved 30% higher Return on Ad Spend for paid media campaigns featuring HSA/FSA eligibility

For Amazfit Customers:

• Provided an easy way to purchase smartwatches using pre-tax HSA/FSA funds
• Enhanced awareness of HSA/FSA benefits through clear educational messaging

By strategically implementing Truemed’s HSA/FSA payment option, Amazfit unlocked a new revenue stream by giving customers the ability to purchase with HSA/FSA, while improving key performance metrics. The seamless integration, combined with strong customer education and targeted marketing, positioned HSA/FSA payments as a valuable driver of increased order values and sales. Truemed continues to empower Amazfit customers with a more accessible way to invest in their health-focused wearable technology.