How Rest Boosted Conversion & Drove Incremental Revenue With Truemed HSA/FSA Payments

Rest’s mission has always been simple: ensure everyone gets a good rest. Partnering with Truemed helped bring that mission closer to reality — boosting conversions by 10% and making it easier for more people to access the products that improve their sleep.

~ Andy

Rest Co-Founder & CEO

Through Truemed, Rest gave customers the ability to use pre-tax dollars on their qualified purchases. What began as a checkout integration quickly evolved into a strategic growth driver fueling higher conversion, improving marketing efficiency, and strengthening customer trust.

The results speak for themselves: Truemed boosted conversion rates by a relative 10%, became a top 3 payment method for Rest, and delivered major gains in ad performance.

Rest ran an A/B test of Truemed’s widget and saw a clear 10% relative lift in conversion rate. As Andy, Rest Co-Founder and CEO, put it: “We consider any lift over 8% to be a huge win”.

The results show that customers are significantly more likely to buy when they see “HSA/FSA Eligible” at point of purchase. Not only does this help make customers aware they’re able to use pre-tax dollars, but it also reassures buyers that Rest’s high-quality products deliver real health benefits.

By establishing their products as eligible health purchases, Rest turned more visitors into converted customers.

Within months of launch, Truemed rose to be a top three payment method for Rest.

This demonstrated that health-spending accounts are a priority for customers and that offering HSA/FSA payments builds trust, accessibility, and repeat purchasing behavior.

HSA/FSA Messaging Delivered 15% increase in ROAS

Rest didn’t stop in just optimizing their website. They also tested HSA/FSA-focused ad creative in their paid marketing campaigns and quickly found HSA/FSA messaging to be a top performing tactic.

• Measured a 15% increase in Return on Ad Spend (ROAS) as compared to their benchmark
• By positioning products as a health investment, Rest expanded reach and tapped into new customer demand

Conclusion: The Strategic Impact of a Truemed Integration

The Rest x Truemed partnership shows how HSA/FSA eligibility drives can act as a strategic, high-performance marketing lever.

• Revenue Growth: Higher conversion rates and improved average order value
• Marketing Differentiation: Unique messaging that cuts through noise in a crowded market
• Customer Empowerment: Helping customers use tax-advantaged dollars for proactive health and wellness