How Truemed Became a Top 10 Affiliate Partner for Wahoo Fitness

How Truemed Became a Top 10 Affiliate Partner for Wahoo Fitness

Delivering an average order value nearly 3x higher than baseline and traffic that consistently outperformed expectations, Truemed proved its power as a high-leverage, health-first growth engine for Wahoo Fitness.

“Truemed has quickly established itself as a top 10 affiliate partner, consistently outperforming expectations. Their ability to drive high-quality traffic has been instrumental in boosting sales of higher MSRP products, with an average order value nearly 3x that of standard site transactions.” — Director of eCommerce, Wahoo Fitness

Background

Wahoo Fitness is a leader in smart training solutions for cyclists, runners, and endurance athletes. Known for premium products like the KICKR Smart Trainer and ELEMNT GPS Bike Computers, Wahoo blends high-performance hardware with training intelligence to help athletes achieve their best.

Key Outcomes from the Wahoo x Truemed Partnership

• Ranked as a top 10 affiliate partner within the first 2 months of launch
• Delivered 3x higher AOV compared to Wahoo’s standard site average
• Required minimal internal lift from Wahoo’s ecommerce team
• Validated Truemed’s affiliate program as a top-tier acquisition channel for health and fitness merchants

The Truemed Difference

Customers who discover Wahoo through Truemed are encouraged to use their HSA/FSA funds which can reduce their out-of-pocket cost by ~30%* on eligible products. This unlocks a powerful incentive: customers are no longer weighing the full MSRP against their discretionary budget, but instead appreciating the purchase as a tax-advantaged investment in their health.

As a result, Truemed drives more traffic consisting of high-intent buyers who are:

• Motivated to invest in taking care of their health
• More likely to convert
• More comfortable spending on premium, higher-MSRP products

As a result, Wahoo experienced incremental sales with a significantly higher average order value through Truemed’s affiliate program.

Conclusion

Health brands like Wahoo are increasingly recognizing Truemed as more than just a payment platform, it's a strategic growth lever that unlocks:

• Access to customers already primed to purchase
• Scalable, performance-based marketing that drives real revenue
• Seamless HSA/FSA enablement and affiliate partner without operational complexity

Interested in becoming an affiliate partner? Email merchants@truemed.com

*On average, 30% of gross income is paid to state and federal tax. Individual tax rates vary. To see your estimated savings, checkout the TrueSavings Estimator.