Truemed Shoppers Are 5–6x More Likely to Buy from Throne

Scott Hickle co-founded Throne Science in 2023 with a clear gap in mind. There are dozens of devices to track sleep, cardio, glucose and metabolic health, but nothing looking at gut health or hydration. Throne set out to fill it.

Scott also saw that HSA/FSA dollars were going largely unused. IRS guidelines allow people to spend on their health with pre-tax dollars, but until Truemed made it easy to use those funds on tools people actually wanted, that money mostly sat untouched.

Truemed is not just a payment tool. It is actively sending us net new customers we would not have found otherwise.

~ Scott Hickle

Co-Founder, Throne

For Throne, Truemed was a one-time, lightweight integration. To see how well it was working, the team compared Truemed against the other channels they had invested time, money and resources in, including influencers.

Truemed sent more qualified traffic. Visitors coming from Truemed stayed on the Throne homepage 4x longer and were 5–6x more likely to make a purchase.

• 5–6x more likely to purchase than visitors from other channels
• 4x longer time spent on the Throne homepage
• 25% of HSA/FSA payments traffic sourced directly through Truemed, rising to 51% at launch in March

For Throne, a single integration turned into a steady source of high-intent customers, with no additional effort from the team.