HSA/FSA Shoppers Spend Over 2x More at WeNatal

WeNatal was looking for ways to make it easier for customers to get their prenatals and stay on them before integrating Truemed. As an early adopter, WeNatal partnered with Truemed to give qualified customers an HSA/FSA payment option at checkout for both one-time and subscription orders.

People are finding out about us through Truemed, and we're so grateful. It's been a game changer to make it easy to save money and use your pre-tax dollars for preventative and lifelong health.

~ Vida Delrahim

Co-Founder, WeNatal

WeNatal's goal was to make it easy for customers to get their prenatals and stay on them. With pre-approved products through Truemed, qualified shoppers may pay with HSA/FSA funds without chasing a Letter of Medical Necessity on their own.

That simplicity carried over to subscriptions, and today thousands of customers use Truemed on a recurring plan. Through the Truemed Marketplace, new shoppers are also discovering WeNatal for the first time.

Several years into the partnership, HSA/FSA has become a real driver of WeNatal's growth. Shoppers who pay with HSA/FSA spend more than twice as much as a typical customer, and the number of customers choosing Truemed keeps climbing every year.

• 2x+ larger orders from HSA/FSA shoppers
• 37% more Truemed customers year over year
• 14% of sales from shoppers who found WeNatal on the Truemed Marketplace

For WeNatal, Truemed has been a game changer for both the business and its community, making it easier for couples to invest in their health together.