WeNatal Doubles Average Order Value with Truemed

WeNatal was looking for ways to make it easier for customers to get their prenatals and stay on them before integrating Truemed. As an early adopter, WeNatal partnered with Truemed to give qualified customers an HSA/FSA payment option at checkout for both one-time and subscription orders.

People are finding out about us through Truemed, and we're so grateful. It's been a game changer to make it easy to save money and use your pre-tax dollars for preventative and lifelong health.

~ Vida Delrahim

Co-Founder, WeNatal

Launching was seamless. Truemed's Customer Success team walked the WeNatal team through how paying with HSA/FSA worked, why it led to larger orders and repeat purchases, and how Truemed handled all of the required compliance workflows.

WeNatal focused on making HSA/FSA payment simple for their customers. With pre-approved products, qualified buyers could pay with pre-tax dollars without extra steps, and thousands of customers now use Truemed on recurring subscriptions.

For WeNatal, Truemed delivered over 2x higher AOV and steady year-over-year growth. The Marketplace functioned as a key discovery channel, driving 14% of sales.

• Over 2x higher AOV on Truemed orders
• 37% year-over-year growth in customers using Truemed
• 14% of sales driven by Truemed Marketplace

For founders evaluating HSA/FSA as a payment option, it's a no-brainer. AOV up, subscribers staying on, and growth delivered by net-new qualified customers from Truemed.