Mito Red Light Reclaims Growth by Returning to Truemed

Executive Summary

After switching to a different HSA/FSA payment provider, Mito Red Light experienced a 30% drop in order volume and a 40% decline in HSA/FSA transaction revenue. Recognizing the impact, they returned to Truemed, reversing the decline and unlocking sustained growth and new audiences.

Challenge

As a leader in red light therapy—an innovative healthcare intervention with wide-ranging benefits—Mito Red Light needed a seamless HSA/FSA payment solution. However, after switching providers, they encountered:

• 30% fewer orders and a 40% decrease in HSA/FSA revenue
• Reduced market reach

Outcome

By returning to Truemed, Mito Red Light not only saw an increase in HSA/FSA revenue but also unlocked new growth opportunities through:

• Optimized product pages, clearly educating consumers on HSA/FSA payment options
• Frictionless verification, improving conversion
• Expanded audience via Truemed’s marketplace, reaching more health-conscious consumers

Looking Ahead

With renewed momentum, Mito Red Light is exploring new co-marketing opportunities with Truemed to further scale its reach and impact.

"Truemed's platform not only resolved our challenges but created new growth opportunities. The seamless verification and marketplace presence transformed how we connect with customers." – Scott Chaverri, CEO