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Case Study

Aletha Health Drives Over $5M in HSA/FSA Sales with Truemed

Aletha Health logoTrueMed logo

$5M+

HSA/FSA sales through Truemed

20,000+

Orders paid with HSA/FSA

Background

Christine spent 25 years as a physical therapist, mostly in private practice, where many of her patients had already tried everything to resolve their pain. Again and again, she found the missing piece was tension in key muscles that weren’t being addressed, especially the iliacus, a hip muscle most people don’t even know they have.

When Christine released that tension with her hands, her patients got better. But she couldn’t find a tool they could use to do the same at home. So she started prototyping her own, testing every shape and angle with patients until they told her it felt exactly like her hands.

People need to have access to the tools not only to help them with the issues that they currently have, but tools that will help keep them well.

~ Christine Annie

Founder, Aletha Health

The Approach

Christine sees accepting HSA/FSA as mandatory. As an HSA/FSA user herself, she knows many of the things that make the biggest difference in her own health aren’t necessarily covered by insurance.

Through Truemed, qualified customers may use HSA/FSA funds on Aletha’s tools. Every product comes with a free app where Christine guides customers step by step, so they can build a simple release routine at home in a couple of minutes a day.

The Results

Since launching with Truemed, Aletha Health customers have placed more than 20,000 orders using HSA/FSA dollars, adding up to over $5M in sales through Truemed.

  • Over $5M in HSA/FSA sales through Truemed since launch
  • 20,000+ orders paid with HSA/FSA dollars

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About Aletha Health

Aletha Health makes at-home tools designed to help people find and resolve hidden muscle tension. Founded by physical therapist Christine Annie, the brand’s tools include the Hip Hook, Orbit and Range, each with a free guided app.

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