Echelon Sees 30% of HSA/FSA Sales from Truemed Marketplace

Most HSA/FSA payment solutions sit quietly at checkout. Echelon wanted something different: a channel where motivated, health-conscious shoppers were actively browsing for connected fitness equipment. That's why they switched to Truemed. The goal wasn't just payment processing, but marketplace-driven customer acquisition. After 6 months, Echelon is on track to generate 66% more annual HSA/FSA revenue compared to their previous provider, with roughly 30% of that volume coming from customers discovering Echelon through Truemed's marketplace.

When we evaluated Truemed against our previous solution, the marketplace was the deciding factor. We needed a channel that could bring incremental traffic and qualified customers actively shopping for fitness equipment, and were really impressed by the scale of Truemed's marketplace. We're on pace to generate 66% more HSA/FSA revenue than we did with our previous provider, and much of that growth is coming from customers we wouldn't have reached otherwise.

~ Lou Lentine

CEO, Echelon

Echelon's approach centered on one insight: Truemed isn't just a payment option, it's an acquisition channel. They launched Meta campaigns promoting potential HSA/FSA eligibility for qualified customers with creative support and optimization recommendations from Truemed, delivering strong ROAS. But the bigger opportunity was Truemed's marketplace access that no other HSA/FSA provider could offer.

Truemed's marketplace generates over one million monthly visits, connecting Echelon with shoppers actively browsing for products that may address qualifying medical conditions with HSA/FSA dollars. This puts Echelon's connected fitness equipment in front of high-intent qualified buyers, delivering net new customers.

By partnering with Truemed, Echelon unlocked a true acquisition channel, not just a payment solution. The results reflect the power of combining HSA/FSA payment eligibility with marketplace-driven discovery.

Truemed proved that an HSA/FSA solution could function as a true acquisition channel, bringing qualified customers seeking products for qualifying medical conditions and making select premium connected fitness equipment more accessible through tax-advantaged spending.