Heavenly Heat Saunas Drives ~$1M in Incremental Revenue with Truemed

At up to $10,000 a unit, a Heavenly Heat sauna is a major purchase. Customers had been reaching out to their support team almost weekly asking whether they could use HSA/FSA dollars to save on the cost, but the team didn't have a clean answer. After months of consistent demand, Heavenly Heat integrated Truemed in December 2024, enabling HSA/FSA as a payment method for customers and adding a Truemed Marketplace listing that brought in qualified buyers the brand hadn't had access to before.

What made this easier than I expected is that Truemed handled everything. The letter of medical necessity, the survey, the payments. It felt like a weight was lifted off of me, in addition to more sales. The customers Truemed brings us are a new audience I didn't have access to before.

~ Warren Lenz

CEO, Heavenly Heat Saunas

Heavenly Heat's setup and onboarding was significantly lower lift than expected. Working closely with Truemed's Customer Success team, the brand went live same-day, while Truemed handled the full HSA/FSA letter of medical necessity and compliance workflows end-to-end.

Heavenly Heat promoted Truemed across three surfaces. The team published a dedicated HSA/FSA landing page to educate prospective shoppers, added a Truemed widget to product detail pages so qualified buyers could check eligibility before checkout, and listed the brand on Truemed's Marketplace.

For Heavenly Heat, Truemed proved to be more than a payment solution. Since December 2024, the partnership has driven meaningful incremental revenue and surfaced new qualified customers through the marketplace.

• ~$1M in incremental HSA/FSA revenue since launch
• 17% of HSA/FSA sales driven by Truemed Marketplace
• ~30% average customer savings on HSA/FSA orders

Within months of integration, Truemed had become a meaningful incremental revenue channel for Heavenly Heat, and a path to qualified buyers the brand hadn't been able to reach before.